I’ve been working for the last decade trying to help the pharma industry grow faster by serving differently. Having more purpose, focusing on the patient is key to this change. Aaron Hurst’s insights in The Purpose Economy show me that the people in our industry are not only ready to be purpose driven, but if they want to survive, they better figure it out fast!
In fact, according to eyeforpharma’s 2014 Healthcheck survey, 86% of pharma leaders believe this is the path to future profitability.
Purpose is where the puck is going.Don’t miss the summary of this excellent book to learn how things are changing and the tremendous implications for pharma.