Toronto, Canada – April 24, 2015 – Excellerate (www.engagerx.org) has been named a finalist in LTEN Excellence Awards in the category Learning Content for its mobile learning program EngageRx: The 3 Keys to Patient-focused Growth. LTEN is honoring best-in-class learning and development initiatives within the life sciences. The 2015 award winners will be announced during the June 3 general session at the 44th LTEN Annual Conference (www.LTENconference.com), the largest gathering of life science trainers and educators in the United States, taking place in Phoenix.
EngageRx was created to respond to the challenges pharma reps have gaining time, access and influence to grow their sales. It teaches them why and how focusing on the patient and not ‘the sale’ is the pathway to greatness for the modern pharma rep. Through an engaging 15-week mobile program participants learn how to grow faster by becoming a trusted, valued partner to healthcare providers and gives them a system of what to say and do to change health care behavior. In the end, participants feel confident that they can make a difference and proud that what they do matters.
The LTEN Excellence Awards is the premier awards program in the United States recognizing innovation and leadership within the life sciences training and development community. Through the LTEN Excellence Awards competition, practitioners and suppliers enter learning initiatives and training content in various categories for recognition of excellence. Awards categories include: Innovation, Learning Content, Emerging Leader, Partnership and Pinnacle. Finalists are selected by a diverse group of experienced judges and, from that group of finalists, one winner from each category is selected.
“Life sciences training and education professionals are critical to the success of their businesses and they deserve recognition for their astounding and impressive creation of high-quality learning content and training initiatives. We are delighted to honor such an impressive group for their efforts as they push the envelope in training and development and ultimately impact patient care,” said Dawn Brehm, LTEN executive director. “The 2015 LTEN Excellence Award judging panel had the enviable but very difficult task of selecting finalists from among so many worthy entries. Congratulations to all of the finalists!”
“We are delighted that LEO Pharma nominated us for this award,” said EngageRx Chief Engagement Officer, Jill Donahue, “We believe that EngageRx can help pharma deliver on the twin goals of growing its business and at the same time putting patients first.”
Different from other pharma training programs, EngageRx starts by leading learners through their own motivations, helping them answer the question ‘why are you in pharma’ which, for many, underscores the need for a patient-centric focus. From there it takes on the issue of how to ethically influence behavior change in healthcare and as well as how to be the person who can best engage others authentically. Participants learn how to engage and influence ethically and effectively to create better outcomes for themselves, their company, healthcare professionals and most importantly… patients.
Carol Darr, Director of Training and Development at LEO Pharma, who nominated EngageRx said: “My job is to inspire our people to focus on the patient in everything they think, say and do. Only then that we will gain the trustworthiness that will allow us to engage healthcare professionals in a way that contributes to better patient outcomes and greater growth simultaneously. EngageRx helps us do this.”
The LTEN Excellence Awards was designed and developed in partnership with the LTEN Advisory Council. The judging panel was comprised of experienced professionals working in the life sciences education and training field:
- Greg Adamson, Sr. Director, Education, St. Jude Medical; LTEN Board Director at Large
- Shawn Andrews, drshawnandrews.com; LTEN Advisory Council
- David Brin, Director, Enterprise Solution Selling, St. Jude Medical; LTEN Advisory Council
- Michael Capaldi, AVP, Civic Action, Sponsorships, Education & Compliance, Sanofi U.S.; LTEN Board Past President (2010-2011)
- John Constantine, Executive Director & Dean, Merck Polytechnic Institute, and Chair, Asia Training Consortium, Merck; LTEN Board Past President (2006-2007); LTEN Board Director at Large
- Joe Delosa, North America Skills Trainer, Pfizer; LTEN Advisory Council
- Christine Gaudet, Director of Events, Life Sciences Trainers & Educators Network
- Kevin Kruse, President, The Kruse Group; former LTEN Executive Director (2010-2015)
- Steve Rauschkolb, Sr. Director, Learning & Development, Commercial Solutions, Quintiles; LTEN Board Past President (2001- 2005)
- Tim Sosbe, Editorial Director, LTEN; Editor, Focus Magazine; Former Editorial Director, Chief Learning Officer and Training Industry magazines
For a complete list of finalists and winners or more information on the LTEN Excellence Awards, please visit www.LTENconference.com/awards
Excellerate believes that when pharma professionals put patients first, everyone wins. One person, one company at a time, they want to empower pharma people to earn back their place at the health care table so they can make a difference.
The Life Sciences Trainers & Educators Network (www.L-TEN.org) is the only 501(c)(3) nonprofit organization dedicated to supporting the professional goals of trainers and educators in the life sciences by providing the clarity, community and career resources needed to excel in leadership and learning. Founded in 1971, LTEN has grown to over 1,400 individual members who work in pharmaceutical, biotech, medical device and diagnostic companies