A great book! Enjoy the summary by clicking below. After all, these 50 small ideas can make big differences in your ability to be persuasive. Yes! is both easy and fun to read. With just three clearly written pages for each tip, it’s easy to dip in and out. Each tip is followed with straight-forward suggestions of how to apply it, both personally and professionally. Over 2 million people have benefitted from the work of Robert Cialdini and his co-authors – pick up a copy of Yes! so you can too.
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