What’s trust got to do with it? – for pharma

Trustworthiness is certainly something that we think about a lot in pharma, but how crucial is it to our success?

Trust in pharma – or lack thereof – is headline news… again. Between Binley’s recent survey which found more than forty percent of U.K. doctors view the pharma industry negatively and the brouhaha over Turing Pharma’s 5000 percent price hike, we are under the spot light for all the wrong reasons.

Having just returned from eyeforpharma’s Patient Summit in Philadelphia this renewed negative attention on pharma is all the more dissonant. Why? Because at that meeting, I met intelligent, energetic and passionate pharma people who are completely focused on rebuilding pharma’s business model around our most important constituent—patients. People like this are the rule in pharma, not the exception.

All of us in pharma suffer however, from guilt by association. We wind up ‘owning’ every poor decision ever made by an untrustworthy colleague. And when the public criticizes our industry, of course, we take it personally.

Trustworthiness is certainly something that we think about a lot in pharma, but, how crucial is it to our success? Simply put, trustworthiness is everything. Tina Turner may have rightly asked the musical question: “What’s trust got to do, got to do with it?”

Read our article in our Serve Differently column published by eyeforpharma to find out.

http://social.eyeforpharma.com/column/whats-trust-got-do-it