Gold mine – collection of stories of companies who flourish by focusing on their purpose

I love this Flipboard magazine collated by Jim Stengel. He showed through his 10-year retrospective study that companies who focus on the purpose outperform the others. Here is a collection of articles highlighting companies activating their brand purpose. A gold mine! Enjoy!

https://flipboard.com/@jimstengel/brand-purpose-351trd4dz