Proud winner of LTEN Excellence Award! 
“What do the world’s 50 best brands have in common?” wondered Jim Stengel (then the global marketing officer of Procter & Gamble). He set out to answer this question by performing a 10 year growth study of 50,000 brands. The study tracked the connection over a 10 year period between financial performance and customer engagement, loyalty, and [...]
No one expected the study to reveal what it did. It was intended to identify what separated top salespeople from the average ones. The outcome? Bigger bonus? Greater product knowledge? Nope! The top performers had one very distinguishing feature. They all had a far more pronounced sense of purpose than their average counterparts. “The salespeople who sold with [...]
When you think of success what two words pop into your mind? For many, it’s money and power. If you are lucky, you have about thirty thousand days to play the game of life. What you value will determine what game you play. Arianna Huffington in Thrive shares the scientific findings that show us that if you value money, you [...]
In Smartcuts, Shane Snow shares his discoveries of what people and businesses do that achieve rapid success and breakthrough innovations. He catalogues their patterns and culls them down to nine principles. These nine principles comprise a framework for breaking convention and explain how successful people do more with less. Enjoy my summary of his book [...]
If you want to dramatically improve your company, the solution may be right under your nose – in your brand. The trouble is that average businesses use their brand as an outwardly facing symbol or a message. Denise Lee Yohn argues that only when their brand becomes who they are and the compass for all [...]
Dan Pink, one of the top 15 business thinkers in the world (as determined by Thinkers 50) shares great insight to the puzzle of motivation. He shows us that social scientists know what most managers don't: Traditional rewards aren't always as effective as we think. Dan's lessons are extremely valuable for us in pharma. Enjoy [...]
I met my daughter's new teacher today. And in one minute I knew it was going to be a good year. It made me think, what makes people like you immediately? In my effort to help you be more engaging, here are 5 simple tips. Do you do them all? What would you add to [...]
Ah... the beaches of Portugal! The sun was shining and the water was beckoning, but there was Benita prepping to go on a work-with. You see, she took some time on her recent family trip to spend a day in the life of a rep in Portugal. She was curious about the differences from country [...]
We created something. Something that is really meaningful to us. Something that is intended to help millions of people. My husband John and I spent thousands of hours reading, listening, watching, talking, writing, honing, arguing, editing, polishing and generally obsessing over it. It’s ready now. But this blog isn’t about that end product. It’s about [...]
Imagine how fun it would be to be a fly on the wall at a dinner party with Dan Pink, Tom Peters, Karim Rashid, Seth Godin, Brian Collins and Malcolm Gladwell. Those are just 6 of 22 of the world’s leading brand thinkers that Debbie Millman interviewed for Brand Thinking and Other Noble Pursuits. Even [...]
