Can you influence someone who’s not interested? No. But how do you catch their interest in what you have to say?
Don’t give them 4. Give them 2+2.
Why? People are compelled to deduce. The absence of information draws them in.
One way is to use stories.
Enjoy this entertaining lesson from filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) about how to engage others with storytelling.
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