Trustworthiness is certainly something that we think about a lot in pharma, but how crucial is it to our success? Trust in pharma - or lack thereof - is headline news… again. Between Binley’s recent survey which found more than forty percent of U.K. doctors view the pharma industry negatively and the brouhaha over Turing Pharma’s 5000 percent [...]
I met my daughter’s new teacher today. And in one minute I knew it was going to be a good year. It made me think, “What makes people like you immediately?” What is that magical combination of skills and features that make you the type of person others want to be around? Have you consciously thought about [...]
In today’s world, it is easy to suffer from information and decision over-load. This can lead to a disorganized mind. The average person is sleep-deprived, overstressed, and not making enough time for things he/she wants to do. What about you? Some of us are doing better than others. Daniel Levitin shares, in The Organized Mind, what [...]
Dr. Patricia Scott reminds us that no matter how brilliant we are, if we can’t get our message across, we won’t lead, sell, educate, persuade, advocate or help. In Getting a Squirrel to Focus, she provides an easy and practical way to make our messages much more efficient and effective. Masterful communicators may appear to have commonsensical [...]
No matter how bad an experience, we can always make it better when we choose to learn something from it. That’s what Troy Lewis, author of Gas Money did. I met Troy at a conference for pharma trainers. We happened to sit at the same breakfast table and he soon had me mesmerized with his stories. Troy [...]
LTEN did a great job summarizing all the winners and finalists from the 2015 LTEN Excellence Awards. As I always say "Ideas in = Ideas Out"! What ideas can you learn from these award-winning ones. EngageRx is honored to be featured as the winner of the Learning Content Excellence award for the work we've been [...]
I met Dawn Richards and Anne Marie Wright at a recent pharma conference. I was impressed by how they are serving pharma and healthcare and invited them to publish a guest blog here. Enjoy. Have you ever stepped back and thought about why the pharmaceutical industry does not engage its end user until so late [...]
Great Leaders in Pharma Series: UCB’s Chief Patient Affairs Officer, Lode DeWulf, talks with Jill Donahue about patient-centered growth
At eyeforpharma Barcelona I had many great discussions with pharma leaders. Dr. Lode Dewulf has led UCB into some truly uncharted territory with his passion for patient-centricity. Watch this interview to hear more about what he has learned on their journey!
Our second article in our Serve Differently Column on the eyeforpharma blog. Read it here!
As finalists for the LTEN Learning Content Excellence award, we were invited to submit a poster. Since we won, I'm so glad we put the effort in to create the poster. Here it is. Our best attempt to summarize LEO's experience creating growth in a patient-focused way. Enjoy!