Dr. Patricia Scott reminds us that no matter how brilliant we are, if we can’t get our message across, we won’t lead, sell, educate, persuade, advocate or help. In Getting a Squirrel to Focus, she provides an easy and practical way to make our messages much more efficient and effective.
Masterful communicators may appear to have commonsensical and conversational exchanges. Dr. Scott shows us that these successful conversations are actually the result of a strategic approach to crafting and delivering persuasive messages. She lays out her ideas is a fun rubric she calls the ACORN Communication Strategy.
You can read my summary of her book here in which I share my top 3 gems gleaned from her work.