Just curious…. How much have you read about your product in the last year? Lots? And how much have you read on how to influence behavior around your product? If you are like most people, the contrast is dramatic! It’s funny, while we influence and persuade in our personal and professional lives all day long, most people never take the time to learn about it. We need to learn this now more than ever!

Everyone is talking about it—being patient focused. But what does this mean? What is the one key to achieving it? And how does it translate to sales? Start with the question: “Why am I in pharma?” In this module, you will create and learn to communicate your ‘why’—the one thing that can make a world of difference.

People always ask me to boil it down… What is the ‘nut’ of influencing in pharma? In a word, it is trust. How is pharma doing here? What about YOU? Do your partners trust you and believe you care about their needs? Learn how to increase your trustworthiness in this module.

What is one way you can stand out amongst all the smart people you work with? Everyone in our industry has a high IQ but not all have a high Emotional or Social Intelligence. EI and SI are now known to have more of an impact on success than IQ or personality! Learn three things you can do each and every day to improve yours (and have more influence).

How are you persuaded to change your behavior? In this online, interactive module, you will be persuaded to change how you think about something that you do every day. Then you will reflect on this experience as you learn a strategy to persuade others. The five-step SUASION staircase template is revolutionary!

We make one significant mistake in pharma over and over again. When we do this, we waste time, effort and money! Figure out what it is, how often you do it and what you can do to avoid it.

What are your partners thinking? Use these two quick questions to identify where they are and what you need to do. I’m amazed how few people know these two questions and how much time they waste using other questions. Stop wasting time

There is one important thing most of us don’t do well; crystallize the specific behavior we are trying to change. We start our journey without knowing exactly where we are going. This results in wasted energy! Set yourself up for success with this template.

A space shuttle burns 80 percent of its fuel in the first 10 minutes of flight. In the same way, you may expend considerable effort to break through the inertia of your partners. You will learn how to create a ‘disorienting dilemma’ to light a fire under them to get them off the ground faster and break their habits!

Moving up the staircase, you will be thrilled with the simplicity of this tactic. It’s incredible how few people realize the power of this one. But you are influenced by it every day! Incorporate this and you can move mountains. This module will show you how.

You’ve moved your partners up two steps already. They are now open to learning something new. How do you teach them quickly and effectively? Here you will find out about proven principles to help people learn and change, and nine ways to make your messages more effective.

Finally! Your partners are trying the new behavior! But what can happen? If you don’t do these three things, they are likely to fall back down the staircase. Learn to turn that new behavior into a habit.

This is where you want your partners—demonstrating the new behavior consistently. Don’t lose them now! How do you make sure they keep doing it? Learn those strategies here.

Are you happy?… Balanced? Do you want to be? Let’s practice what you’ve learned and influence the most important person in your world, YOU! In this module, you will assess your balance and find where and how you can make small changes that make a big difference in your happiness and your ability to influence!

The checklist in this module will help you create the biggest return from this program for the least effort. Where to from here? Identify YOUR next steps.